Konjac products, which are known for their health and other properties, are gradually enriching consumers' diet. The number of people suffering from chronic diseases such as "hyperglycemia", "excessive obesity" and "intestinal dysfunction" is increasing year by year. People's concern about their own health and the management awareness of healthy diet are also gradually enhanced. Which directly promotes the rise of konjac industr

In 2020, China was the world's largest konjac producer, accounting for 63% of global production, many company has the trend to develop or promote konjac industry. Weilong has filed for a listing on the SEHK under the name "Weilong Yummy", reflecting its ambition to expand beyond hot strip.. Among them, the healthy food material konjac to create "Wei Long Konjac good" and other products constitute an important support for a diversified product portfolio in addition to hot strip, and "Konjac good" is also the current leisure food market popular single product. In addition to Weilong, konjac is also favored by weight loss, meal replacement and light food, such as Wangdangdang Matcha Konjac cereal, Yashan whole wheat eurobun, mint healthy purple potato nutritional porridge and other popular online meal replacement food. The core reason is that konjac has several "fat reduction friendly" characteristics: Expansion, satiety continued strong under the influence of water (for 5 hours); low caloria(100g konjac purified powder and water of conventional konjac products about 7 calories, that is only about 1/5 of the apple). Which solve the problem meal replacement has rich nutrients, but "less time being hungry to eat later, results over higher calories". Famous Youtuber Liziqi brand konjac cold noodle is based on Shaanxi cold noodle as the prototype,the seasoning is very authentic. Made of qin pepper oil shreds, Shaanxi vinegar, garlic powder all available, but also added a characteristic rattan pepper oil package. At the same time, the ingredients also added chicken shreds, green stem vegetables, carrots...

As consumers change, Chinese konjac industry is constantly updated to adapt to the trend, but also expanding the international market.